I just read that Pantone’s 2012 color of the year is Tangerine Tango. The name itself, while it does evoke a sultry Spanish couple, mashed together in a moving, maraca enhanced embrace, isn’t what I would have chosen. I would have called it Salmon Boogie, or Apricot Hustle, or maybe Coral Jitterbug.
That peachy shade has always made me happy though, and as I read Pantone’s adjective heavy descriptions, I started to believe that I could make the world a better place, just by bringing a little more Tangerine Tango into my life.
People might associate me with the color and start to think of me as “sophisticated, but at the same time, dramatic and seductive, with a lot of depth.”
Like these shoes.
Or, “a bit exotic, but in a very friendly, non threatening way”
Like Shakespeare in brick.
Pantone goes on to describe their color of the year as “reminiscent of the radiant shadings of a sunset, and marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow to form a high visibility magnetic hue that emanates heat and energy.”